Vadodara, Gujarat, India 390012

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Social Media Campaign Case Study

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Digital marketing campaign Vishesh Enterprises
Social Media Campaign

Campaign for AR/ VR backed solution

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FAQs

We offer a range of social media campaign services, including:

  • Brand Awareness Campaigns: Increase brand recognition and reach a wider audience.
  • Engagement Campaigns: Foster meaningful interactions with your target audience and build a strong online community.
  • Lead Generation Campaigns: Generate qualified leads and convert them into customers.
  • Website Traffic Campaigns: Drive more visitors to your website and landing pages.
  • Product Launch Campaigns: Generate excitement and interest for a new product or service.
  • Customer Acquisition Campaigns: Attract new customers and expand your reach.

We focus on the platforms that are most relevant to your target audience and business goals. This may include Facebook, Instagram, Twitter, LinkedIn, YouTube, and others.

We work closely with you to understand your business objectives, target audience, and brand voice. We then develop a customized strategy that includes:

  • Target audience definition and research.
  • Platform selection and content planning.
  • Content creation and scheduling.
  • Community management and engagement.
  • Social media advertising and paid promotion.
  • Analytics and reporting.

We create a variety of engaging content formats, including:

  • Images and infographics.
  • Videos and short-form content.
  • Blog posts and articles.
  • Live Q&A sessions and webinars.
  • User-generated content and testimonials.

We track key metrics such as:

  • Reach and impressions: How many people are seeing your content?
  • Engagement: Likes, comments, shares, and other forms of interaction.
  • Website traffic and leads: How many people are visiting your website and taking desired actions?
  • Brand sentiment and awareness: How are people perceiving your brand online?

We provide regular reports on campaign performance and insights to help you optimize your strategy.

An AR/VR solution company developed Remote Guidance Solution for B2B market.

Challenge:

Due to Corona lockdown direct marketing was not possible. The young startup, struggled to gain traction They needed to increase brand awareness, generate leads, and establish themselves as a thought leader in the industry.

Solution:
We developed a comprehensive social media marketing strategy focused on three key platforms:

LinkedIn:
Target Audience: Digital teams and engineering of large companies.

Content Strategy: Regularly share informative articles, infographics, and videos about product, solution and its use-cases. Host live Q&A sessions with industry experts. Engage in relevant industry discussions and participate in LinkedIn groups.

Paid Advertising: Utilize targeted LinkedIn Ads to reach specific demographics and job titles. Promote thought leadership content and webinars

Twitter

Target Audience: Tech influencers, journalists, and developers interested in data analytics.

Content Strategy: Share bite-sized insights, industry news, and updates about the product. Participate in relevant Twitter chats and discussions. Utilize relevant hashtags to increase reach and engagement.

Paid Advertising: Run Twitter Ads promoting specific product features and case studies. Utilize Twitter promoted tweets to amplify reach of key content.

YouTube:

Target Audience: Decision-makers, Digital professionals, and potential customers seeking to learn more about these solutions

Content Strategy: Develop educational videos showcasing AR/VR platform and its benefits. Create customer testimonials and case studies highlighting successful implementations. Host webinars and live demos on relevant data analytics topics.

Results:

Increased Brand Awareness: Within 6 months, company’s social media following across all platforms grew by 300%.

Lead Generation: The campaign generated over 60 qualified leads, exceeding the initial target by 20%.

Improved Website Traffic: Social media traffic to the company’s website increased by 40%, leading to higher brand awareness and product inquiries.

Key Learnings:

Targeted Content: Tailoring content to each platform and audience is crucial for maximizing engagement and reach.

Consistency is Key: Regularly posting valuable content and actively engaging with the audience are essential for building a strong social media presence.

Data-Driven Approach: Utilizing analytics to track performance and measure results allows for continuous optimization and improvement of the campaign. By implementing a strategic and data-driven social media marketing approach, the company was able to achieve its goals of increasing brand awareness, generating leads, and establishing itself as a leading player in the data analytics market.

Year

2021

Client:

An AR/VR Company

Address:

Pune, India

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